Project Description
Project details
BASE CAMP
BASE_camp in Berlin, part of Telefónica Deutschland, is one of the most important platforms for digital competences. Opportunities and challenges of digitalisation are here discussed among founders, enterprises, consumers, politicians and scientists as well as digital multiplicators. At the same time changing user cases enable to experience hands-on the digital and mobile world. BASE_camp is a place for communication, open to everyone as an event location, networking platform and space to try out new ideas.
Press work
COMMUNICATION Presse und PR supported press work of BASE_camp within specialized media with B2B focus. Core of the cooperation was to market the self-initiated event sequence “mobile living”. At the same time the agency explored opportunities for cooperation with defined publishing houses.
Date: 2014
“… COMMUNICATION Presse und PR unterstützt die Pressearbeit des BASE_camp bei ausgewählten Redaktionen mit B2B-Fokus. Schwerpunkt der Tätigkeit lag auf der öffentlichkeitswirksamen Vermarktung der vom BASE_camp selbst initiierten Eventreihe Mobile Living. …”
Agnes Michalik, Pressesprecherin / Referentin Corporate Communications & PR