More than public relations – our performance pledge
As a communication agency we listen very attentively to our customers. Based on your company topics and issues we develop cross-media contents. After all, story telling is our core competence. All measures are always tailored to your situation and your entrepreneurial objectives – matched by a cost efficient budget.
Portfolio
Our clients use us as a “think tank” whenever they require a view from the outside.
Building valuable and sustainable relationships
Continuous, ongoing communication with journalists is essential in order to increase your company’s visibility, sharpen your image and profile, as well as to build up and expand your company’s reputation through strong relationships with media representatives.
You will benefit from our many years of contacts with top journalists in the opinion-forming daily, business and trade press – characterized by high acceptance and reliability.
Our performance portfolio:
- Topic planning
- Press distribution
- Press releases
- White papers, technical papers, user contributions
- Trade fair and event reports
- Media observation, topic monitoring, media resonance analysis
- Press reviews and reports, editorial contacts, editorial tours
- Interviews, background discussions, statements
- Press conferences, fireside talks, roundtable discussions, journalist workshops
Storytelling on all channels. Content is currency.
As a digital agency we are at your side to assist you here. Good content marketing puts down the foundations for brand leadership. Partnering with your, we will develop the topics that characterize your company in a unique and unmistakable manner. This will put you on the fast track to brand leadership and position your company clearly over competitors. /// Damit übernehmen Sie die Marktführerschaft – etwas zu stark und zu einfach? ///
In this context we will address your customers precisely and appropriately at each station of the customer journey – while boosting sales activities in the process.
Our performance portfolio:
- Cross-media content strategies
- Content production (including images and moving images)
- Inbound marketing
- Lead generation and lead nurturing
- Dialog marketing
Continuous community building and development with organic reach.
Authentic real-time dialog with your target groups.
Social media opens up direct channels to the attitudes, viewpoints and requirements of your target groups. This will not only help you to strategically influence the image of your brand, but also assist you in optimizing your strategy and product development so as to sustainably prevent crises over the long term.
As an integral part of your overall digital strategy, social media play a crucial role in rethinking customer communication. This is because buying decisions are increasingly made in connection with the (social) web. Continuous monitoring and constant optimization of the available contents guarantee that you connect with customers at the touch points. Thanks to our comprehensive social media consultation you and your employees will continuously expand your individual knowledge and competence.
Our performance portfolio:
- Web and social audit
- Conception and definition (goals, channels, KPIs)
- Strategic editorial work
- Social media guidelines/policy
- Community management
- Conflict management
- Blogger and influencer relations
- Monitoring and reporting
- Search engine marketing (SEO, SEA)
Accompanying change
Markets are changing. Successful companies are shaping this change. Change processes are an integral part of every business.
We help you to credibly communicate your perspectives, goals and visions to all company stakeholders – and to take your employees, customers, partners, investors and the media along with you on the way. This process results in a positive working atmosphere, a clear cut company profile and a strong immune system.
Our performance portfolio:
- Strategic consulting
- Mission statement communication
- Is-target analysis
- Development of change story
- External communication
- Top management training and qualification
- CEO and top management positioning
- Reputation management and measurement
- Speeches
- Internal communication
- Employee surveys
- Social media
- Employer branding
The ambassadors of your news and content
Industry analysts are reliable sources for journalists and the media in the evaluation of technologies, companies and markets. We will put you in contact with these key multiplicators.
We identify relevant market research companies, analyst firms, as well as analysts for you and build up relationships with them. Tailored briefings, one-on-ones and trend discussions ensure that industry analysts are excellently informed of your company’s developments.
Our performance portfolio
- Identification of relevant analysts and ongoing relationship nurturing
- Development of tailored content
- Strategic consultation
- Company positioning
- Planning and implementation of AR processes and measures
Well prepared to master a crisis
Crisis communication not only means responding to difficult situations, but also entails preventive work, i.e. communication preparing the company for challenging situations.
Based on our experience as a member of international crisis management teams, we will ask you the critical questions first. As a “think tank” with an objective view from the outside, we rapidly recognize the critical issues that companies often fail to notice due to their accustomed in-house viewpoints. In this way we will prepare your for coping with a critical situation and help you to regain lost trust.
Our performance portfolio:
- Preventative measures (action plans for the crisis staff, simulation games)
- Social media training and guidelines
- Conflict and crisis diagnosis
- Implementation of measures improving internal communication
- Breaking up of communication islands; opening up of communication channels to management
- Employee communication
- Team building processes
- Strategies for developing peak performance in the team, implementation of team enhancers
- SMART target training for preventing crises
- Coaching on “Improving the Ability to Deal with Conflict”
Portfolio
Our clients use us as a “think tank” whenever they require a view from the outside.
Building valuable and sustainable relationships
Continuous, ongoing communication with journalists is essential in order to increase your company’s visibility, sharpen your image and profile, as well as to build up and expand your company’s reputation through strong relationships with media representatives.
You will benefit from our many years of contacts with top journalists in the opinion-forming daily, business and trade press – characterized by high acceptance and reliability.
Our performance portfolio:
- Topic planning
- Press distribution
- Press releases
- White papers, technical papers, user contributions
- Trade fair and event reports
- Media observation, topic monitoring, media resonance analysis
- Press reviews and reports, editorial contacts, editorial tours
- Interviews, background discussions, statements
- Press conferences, fireside talks, roundtable discussions, journalist workshops
Storytelling on all channels. Content is currency.
As a digital agency we are at your side to assist you here. Good content marketing puts down the foundations for brand leadership. Partnering with your, we will develop the topics that characterize your company in a unique and unmistakable manner. This will put you on the fast track to brand leadership and position your company clearly over competitors. /// Damit übernehmen Sie die Marktführerschaft – etwas zu stark und zu einfach? ///
In this context we will address your customers precisely and appropriately at each station of the customer journey – while boosting sales activities in the process.
Our performance portfolio:
- Cross-media content strategies
- Content production (including images and moving images)
- Inbound marketing
- Lead generation and lead nurturing
- Dialog marketing
Continuous community building and development with organic reach.
Authentic real-time dialog with your target groups.
Social media opens up direct channels to the attitudes, viewpoints and requirements of your target groups. This will not only help you to strategically influence the image of your brand, but also assist you in optimizing your strategy and product development so as to sustainably prevent crises over the long term.
As an integral part of your overall digital strategy, social media play a crucial role in rethinking customer communication. This is because buying decisions are increasingly made in connection with the (social) web. Continuous monitoring and constant optimization of the available contents guarantee that you connect with customers at the touch points. Thanks to our comprehensive social media consultation you and your employees will continuously expand your individual knowledge and competence.
Our performance portfolio:
- Web and social audit
- Conception and definition (goals, channels, KPIs)
- Strategic editorial work
- Social media guidelines/policy
- Community management
- Conflict management
- Blogger and influencer relations
- Monitoring and reporting
- Search engine marketing (SEO, SEA)
Accompanying change
Markets are changing. Successful companies are shaping this change. Change processes are an integral part of every business.
We help you to credibly communicate your perspectives, goals and visions to all company stakeholders – and to take your employees, customers, partners, investors and the media along with you on the way. This process results in a positive working atmosphere, a clear cut company profile and a strong immune system.
Our performance portfolio:
- Strategic consulting
- Mission statement communication
- Is-target analysis
- Development of change story
- External communication
- Top management training and qualification
- CEO and top management positioning
- Reputation management and measurement
- Speeches
- Internal communication
- Employee surveys
- Social media
- Employer branding
The ambassadors of your news and content
Industry analysts are reliable sources for journalists and the media in the evaluation of technologies, companies and markets. We will put you in contact with these key multiplicators.
We identify relevant market research companies, analyst firms, as well as analysts for you and build up relationships with them. Tailored briefings, one-on-ones and trend discussions ensure that industry analysts are excellently informed of your company’s developments.
Our performance portfolio
- Identification of relevant analysts and ongoing relationship nurturing
- Development of tailored content
- Strategic consultation
- Company positioning
- Planning and implementation of AR processes and measures
Well prepared to master a crisis
Crisis communication not only means responding to difficult situations, but also entails preventive work, i.e. communication preparing the company for challenging situations.
Based on our experience as a member of international crisis management teams, we will ask you the critical questions first. As a “think tank” with an objective view from the outside, we rapidly recognize the critical issues that companies often fail to notice due to their accustomed in-house viewpoints. In this way we will prepare your for coping with a critical situation and help you to regain lost trust.
Our performance portfolio:
- Preventative measures (action plans for the crisis staff, simulation games)
- Social media training and guidelines
- Conflict and crisis diagnosis
- Implementation of measures improving internal communication
- Breaking up of communication islands; opening up of communication channels to management
- Employee communication
- Team building processes
- Strategies for developing peak performance in the team, implementation of team enhancers
- SMART target training for preventing crises
- Coaching on “Improving the Ability to Deal with Conflict”
