Project Description
Project details
Jost Hurler Unternehmensgruppe
Jost Hurler Beteiligungs- und Verwaltungs GmbH & Co. KG rents, develops and finances its own real estate properties in Germany and Austria. The company’s core business is real estate management geared to preserving and enhancing the value of individual properties. In addition, property and project development constitute key company pillars. Important locations are in Bavaria, North Rhine-Westphalia, Berlin, Thuringia and Mecklenburg-Western Pomerania. The build-up of property in growth regions is a vital company interest. Jost Hurler Beteiligungs- und Verwaltungs GmbH & Co. KG is headquartered in Munich.
Project
As a communication agency, ALTHALLER communication developed a press and PR concept for the “Schwabinger Tor” construction project of Jost Hurler Unternehmensgruppe. In line with the guiding principle of “Talents. Sharing. Tolerance,” the concept of sharing was implemented in the form of a new urban district on one of the largest inner-city construction sites in Germany. The aim is to promote the coexistence of people from a wide variety of backgrounds and style orientations across the entire area.