Project Description
Project details
HYDROTEC
According to the motto “competence in water matters” the HYDROTEC AG is focused on water purification and one of the few leading full-service providers in this field. The company produces and distributes technical solutions and products for drinking water and service water technology. The spectrum includes filtration, ion exchange procedures, softening processes, exchange processes, dosing technologies, raw water treatments, UV disinfection, chemical free water treatments and protective filters.
Project
Major target was a successful IPO communication challenged within the strict frame set by laws and publicity guidelines. Tailor-made presswork enabled to inform and arouse future prospectives within the “financial community” for the business model of HYDROTEC Gesellschaft für Wassertechnik AG in a short period of time. Liaising background discussions with the CEO and editing target orientated press texts COMMUNICATION Presse und PR achieved to publicise a great amount of articles in a variety of specialised media. Furthermore, trust could be build in potential investors. The range of contacted media included financial platforms, leading daily and weekly papers as well as news agencies.
Date: 2001
