Project Description
Project details
Customer
GSI Office Management (former Trustwork AG) located in Munich, is specialized with its software WINPAT to optimize business processes concerning administration of patent and market laws (Intellectual Property, IP).
Project
COMMUNICATION cooperated with GSI Office Management as an outhouse press office. The agency had already been cooperating with TrustWork AG in 2000 to support in traditional press work, such as editing and distribution of press releases and placement of corporate topics in opinion-forming media. After the transitional process to GSI Office Management GmbH the management trusted again in the services of COMMUNICATION Presse und PR: To guarantee a beneficial positioning for the market entry, the agency conducted a strategy workshop establishing a consistent positioning. In addition a corporate wording was developed for interviews with opinion-forming journalists. Strategic implementations from the workshop were continuously adopted.
Date: 2000; 2009 – 2010
“… Als beispielhaft möchte ich an dieser Stelle die erfolgreiche Begleitung unseres Messeauftritts zur Systems 2000 besonders hervorheben. Obwohl wie hierfür nur ein vergleichsweise niedriges Budget zur Verfügung stellen konnten, gelang es COMMUNICATION dank langjähriger Kontakte zu den Key-Journalisten der Wirtschafts- und Fachpresse, unser Unternehmen bei seinen Bezugsgruppen zu positionieren. …”
Christian Kramer, Vorstand